A logo serves as your company’s silent brand ambassador. It should be easy to recognize and difficult to forget. If consumers can associate your logo with what your brand represents, your logo has paid its dues. Every logo owner has an emotional attachment to their logo and wants it to be the greatest. While it is essential to be unique, it is much more crucial to be good.
Thought vs. Design
A logo is 99% thought and 1% design. The most critical aspect of logo design is to create a form or symbol that accurately represents your business to the customer. Any designer can draw Nike’s swoosh or McDonalds‘ arc, but it takes experience and talent to establish a symbol, that generates loyalty such as Nike or McDonald’s.
A brand's target audience.
- End user
- Business to Business
- Used in multiple countries
Number of places the logo will be used.
Factors effecting logo design.
- Length of name, or text
- Mixing text and graphics
- Degree of uniqueness
- Trademark and copyright issues
- Complexity of illustration or drawing
- Number of colours
- Type of fonts
- Additional language variants
Tips for logomark design.
- Should fit in a square or circle
- Do not mix words and shapes
- If necessary, use least possible words or use acronyms
Tips for wordmark design.
- Do not add shapes
- Choose fonts carefully – Serif, Sans-Serif or Script
- If possible, avoid using suffixes such as Limited, Inc., Corporation
Financial impact of logo design.
- Costs relatively less to design correctly
- Costs much more to redo, and replace everywhere (signage, vehicles, packaging)
- Legal – using copyright or trademarked material