Brand Maximum Inc. (which may be referred to in this document as ‘we’, ‘ourselves’, ‘us’ and ‘our’) has ownership of this web site and its various functions, and trades as Brand Maximum. At Brand Maximum, we strongly value your confidentiality. In order to safeguard your privacy and explain how your personal information is used, our comprehensive Privacy Policy sets out the various parameters of how we gather, save, utilize, handover, and reveal your information. Through the access and usage of, including when referred to as the ‘Web site’ or ‘Site’, you agree with this Privacy Policy and the various aspects that are listed within. Please read this Privacy Policy carefully to understand your rights. We welcome you to contact us if you require more information or have any queries.

Important information

  1. This Privacy Policy should be read together with our Legal Disclaimer and Terms of Use and was not created to supersede them.
  2. If you have any queries about this Privacy Policy, or any wishes to exercise your information protection rights, please contact our HelpDesk in writing, either:
    1. by email to:
    2. by post to: (Click here for mailing address)
  3. Our website may have links to third-party websites, plug-ins and apps. By connecting or clicking on these links please be aware that you may be allowing third parties to share or gather your personal information. We do not have any control over these third-party websites, plug-in or apps and we will not be held responsible for their privacy policies – please make sure to read their privacy policies to recognize what personal information they collect about you and the way in which this information is used.

Your responsibility to inform us of updates

It is imperative that the information we have about you is correct and up to date, please update us immediately of any changes to your personal/account information.

The information we collect about you

  1. Part 1 of Schedule 1 provides you with the types of personal information we are likely to collect, use, store and transfer.
  2. We also collect, use and share aggregated information. However, if we combine aggregated information with your personal information so that it can directly or indirectly identify you, we treat this as your personal information.
  3. We do not collect any special classes of personal information.

Failure to provide personal information

If we are required by regulation or under the terms of an agreement we have with you, to collect your personal information and you fail to provide the required information, we may not be able to enter into the agreement with you and therefore we may have to terminate a product or service. We will notify you of this at the appropriate time.

How personal information is collected

We gather personal information via the following methods:

  1. Direct Communications: You may provide personal information when you complete online orders, apply for products/services, subscribe to our services, create a user account, join our newsletter or otherwise or contact us (by letter, telephone or electronic mail).
  2. Robotic Technology: When you browse or interact with this website, we may automatically collect personal information – this includes technical and usage data. This is done by using cookies, and other related technologies. If you visit other websites that use our cookies, we may also receive technical information about you. Please see our cookies usage here for further details.
  3. Publicly Available Information: We may collect personal information from publicly availably sources (such as Companies Register and the Electoral Register and credit reference agencies).
  4. Third Parties: We may receive personal information from: (a) analytics providers based outside the Canada (such as Google); (b) advertising networks inside the Canada; (c) search information providers inside the Canada; and (d) our suppliers such as payment providers, delivery services, website support and maintenance providers.

How we use your personal information

We will only use your personal information where there is a lawful basis to do so. Usually, we will use your personal information:

  1. to achieve the agreement, we are to enter into or have entered into with you;
  2. to ensure we are complying with a legal requirement; and
  3. where it is essential to carry out our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Part 2 of Schedule 1 sets out the legal basis we will rely on to process your personal information.

We usually only rely on consent as the legal basis for processing your personal information to send email and SMS marketing messages and you have the right to remove your consent at any time by getting in touch with us. Please be aware that we may process your personal information for more than one lawful basis depending on the precise purpose for which we are using your information.


From time to time, we may examine your personal information to ascertain what products and or services we think may be of interest to you. You will only receive marketing messages from us, if you have requested information from us or purchased services from us, if you provided consent to marketing at the time we collected your personal information and you have not since opted out or removed your consent or if we have another basis to send you the marketing communications.

We will ensure to get your express opt in before sharing any of your personal information with other parties for marketing reasons. We do not sell any customer lists, accept advertising or profit from any third-party revenue based on the information gathered on this website.

How to opt out

You can remove your consent from receiving marketing emails by clicking the unsubscribe button within the specific marketing message. You can also remove your consent to marketing at any time by contacting our help desk. Even if you remove your consent from receiving marketing messages, we may still use your personal information for other purposes as long as we have a legal grounding to do so.

Change of purpose

Your personal information will only be used for the reason it was initially collected for. We will only use your personal information for another reason if that reason is connected to the initial reason. If use of your personal information is required for an unconnected reason, we will inform you and will explain the lawful basis which allows us to use your personal information in this way. Where this is required or allowed by law, we may process your personal information without your knowledge or consent.

Disclosure of your personal information

We may have to share your personal information with third parties, more details on this can be found in Part 4 of Schedule 1. All third parties are required treat your personal information in accordance with data protection regulations and to respect the security of your personal information. Third party service providers are not authorized to use your personal information for their own aims. Your personal information can only be processed within the specific instructions and for the specified reasons that we prescribe.

International transfers

When sharing your data with third parties as specified in Part 4 of Schedule 1, we may transfer your data outside the Canada. We work with intermediaries based outside the Canada, therefore their processing of your personal data will involve a transfer of data outside the Canada. In these circumstances, we ensure your data is protected by ensuring at least one of the following safety mechanisms is in place:

  1. We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
  2. We use specific contracts approved by the European Commission which give personal data the same protection it has in Europe with our services providers;
  3. We may transfer data to the US based service providers under the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

Please contact our help desk if you require further information on the specific methods used by us in situations where your personal data out of the EU.

Information security

Your personal data is held in the highest regard and we do our utmost to ensure it is kept secure. Nonetheless, please note that no security system, however advanced, can provide guaranteed safety all of the time. Brand Maximum is dedicated to protecting and securing your personal data, but we are unable to fully promise or license our server security. Also, there may be unfortunate instances where personal data that you provide on this website is seized during Internet communications. We adhere to the qualified industry standards to always protect the personal data.

Brand Maximum personnel, agents, contractors and other third parties will only be allowed access to your personal information if they require access in order to perform their core business function – we will take steps to limit access to those that do not require access to your personal information. Those accessing your personal information will be subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Information retention

Brand Maximum will only store your personal information for as long as necessary to fulfil the purposes we collected your personal information for. This includes for the purposes of fulfilling our legal, accounting, or reporting requirements.

Details of retention periods for different aspects of your personal information are available in our retention policy which you can request from us. However, we are legally obligated to keep rudimentary information about our customers (including contact, identity, financial and transaction information) for five years after our business relationship ends, for tax reasons.

We may also anonymize your personal information (so that it can no longer be linked to you) for research or statistical purposes. We can use anonymized information indeterminately without further notice to you.

Your legal rights

You have certain rights in certain situations under data protection law. These are set out in full in Part 3 of Schedule 1. Please contact our help desk if you wish to exercise any of your legal rights.

You will not have to pay a fee to exercise any of your rights. However, if your request is clearly unfounded, repetitive or excessive, we may charge a reasonable fee for this information or refuse to comply with your request.

We may request specific information from you to help us confirm your identity when you contact us. This is a security measure to ensure that personal information is not disclosed to any person who does not have the right to receive it.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Changes to this Privacy Policy

Brand Maximum has the right to amend this Privacy Policy when it is legally required or when we believe it is essential. If and when any changes or updates are made on this Privacy Policy, it will be posted on our Website. We recommend revisiting the policy in order to familiarize yourself with its contents. Please note that on your first visit to the Website after subsequent policy changes, you agree with these terms.

Schedule 1

Part 1

Categories of personal information

  • Contact Information: billing address, delivery address, email address and telephone number
  • Financial Information: bank account and payment card details
  • Identity Information: first name, maiden name, last name, occupation, username or similar identifier, title, date of birth and gender
  • Marketing and Communication Information: your preferences in receiving marketing from us. Telephone calls may be recorded for security, training and quality purposes
  • Profile Information: your username and password, purchase or orders made by you, preferences, feedback and survey responses
  • Technical Information: internet protocol (IP) address, your login information, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website
  • Transaction Information: details about payments to and from you and other details of products and services you have purchased from us

Part 2

Lawful base for processing and processing activities

The lawful basis upon which we may rely on to process your personal information are:

  • Consent: you have given your express consent for us to process your personal information for a specific purpose
  • Contract: the processing is necessary for us to perform our contractual obligations with you under our contract, or because you have asked us to take specific steps before entering into a contract with you
  • Legal Obligation: the processing is necessary for us to comply with legal or regulatory obligation
  • Legitimate Interests: the processing is necessary for our or a third party’s legitimate interest e.g. in order for us to provide the best service to you via our website. Before we process your personal information on this basis we make sure we consider and balance any potential impact on you, and we will not use your personal information on this basis where such impact outweighs our interest

Part 3

Your legal rights

You have the following legal rights in relation to your personal information:

  1. Access Your Information: You can ask for access to and a copy of your personal information and can check we are lawfully processing it
  2. Correction: You can ask us to correct any incomplete or inaccurate personal information we hold about you
  3. Erasure: You can ask us to delete or remove your personal information where:
  • there is no good reason for us continuing to process it;
  • you have successfully exercised your right to object (see below);
  • we may have processed your information unlawfully; or
  • we are required to erase your personal information to comply with local law
  • we may not always be able to comply with your request for specific legal reasons, which will be notified to you at the time of your request

Object you can object to the processing of your personal information where:

  • where we are relying on our legitimate interest (or those of a third party) as the basis for processing your personal information, if you feel it impacts on your fundamental rights and freedoms;
  • where we are processing your personal information for direct marketing purposes
  • In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms, and, in such circumstances, we can continue to process your personal information for such purposes
  • restrict processing   you can ask us to us to suspend or restrict the processing of your personal information, if:
  • you want us to establish the accuracy of your personal information;
  • our use of your personal information is unlawful, but you do not want us to erase it;
  • you need us to hold your personal information (where we no longer require it) as you need it to establish, exercise or defend legal claims; or
  • you have objected to our use of your personal information, but we need to verify whether we have overriding legitimate grounds to use it
  • Request a transfer: you can request a transfer of your personal information which is held in an automated manner and which you provided your consent for us to process such personal information or which we need to process to perform our contact with you, to you or a third party. We will provide your personal information in a structured, commonly used, machine-readable format
  • Withdraw Your Consent: You can withdraw your consent at any time (where we are relying on consent to process your personal information). This does not affect the lawfulness of any processing carried out before you withdraw your consent

Part 4

Third Parties

  • Service Providers: Acting as processors or controllers based in the EEA but also around the world who provide credit and identity checks, advertising and marketing, SEO facilities, bank and merchant account services, payment processing and the delivery of goods and/or documents purchased from us
  • Professional Advisors: Joint controllers including lawyers, accountants, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services
  • Internal Revenue & Customs, regulators and other authorities : Acting as joint controllers based in the EEA who require reporting of processing activities in certain circumstances
  • Third parties: Third parties whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal information in the same way as set out in this Privacy Policy.
  • Other: We may invite our customers to provide a review of their buying experience using our website.

Our customers are given the opportunity to review their experiences of buying products or services on our website. In these instances, your name, email address and order number will be shared provisionally with the entity with whom we will be dealing with (like TrustPilot) and this entity will send you a request to write your view and your information will not be stored or shared.

Part 5


  • Aggregated Information: Information such as statistical or demographic information which may be derived from personal information, but which cannot by itself identify a information subject
  • Controller: A body that determines the purposes and means of processing personal information

Information Subject an individual living person identified by personal information (which will generally be you)

  • Personal Information: Information identifying an information subject from that information alone or with other information we may hold but it does not include anonymized or aggregated information
  • Processor: A body that is responsible for processing personal information on behalf of a controller

Special Categories of Personal Information: Information about race, ethnicity political opinions, religious or philosophical beliefs, trade union membership, health, genetic, bio-metric information, sex life, sexual orientation