The progress of a business should be evaluated on a regular and timely basis. If the business lacks a promising track record or a chance of success, it should be rethought or abandoned. If it is not working, you should immediately stop promoting the product, service, or brand. Rebranding or refining your brand is acceptable. If your product still has promise, alter how people perceive it and how it is presented to the target market. Alternatively, developing a new brand may be very fruitful and exhilarating. A second opportunity has the advantage of being supported by knowledge and wisdom gained from our errors.
We comprehend the emotions associated with a brand. However, keep in mind that a brand is about a company. If a brand is not propelling a company, it is time to reconsider.