An experienced business owner knows just how powerful word of mouth can be. Prospective customers trust the word of their fellow customers over advertisements, influencer recommendations, and paid promotions, which isn’t surprising. Peers are more likely to be honest and unbiased when they recommend a product or service. At Brand Maximum, we always recommend that…
DetailsWe live in an age of information technology and even with all the content saturation, information remains one of the most valuable commodities of the modern age. This desire for information has driven various technological advancements. We’re building better smartphones, better computers, learning AIs, and other such tools to get more information. Unsurprisingly, all…
DetailsWhen it comes your marketing budget, there is a specific amount of funding that you can dip into. Large corporations with deep pockets don’t face any problems when it comes to allocating substantial budgets for their marketing and advertising campaigns. It also how we they can maintain strong visibility in the market and reach wider…
DetailsWhen it comes to scheduling your marketing and advertising campaigns, timing is everything. Regardless of whether you are a local supermarket, offering midweek discounts, or a landscaping company promoting lawn maintenance services during spring, every business is more profitable during specific time periods. Some Pointers This is exactly why it becomes very important…
DetailsThe terms “Brand” and “Business” tend to be used interchangeably, however they are distinctly different things. Your business is your organization or company that actually offers your services or produces the products you are known for. On the other hand, when we talk about brand that refers to your identity or the image that is…
DetailsBusinesses need to stand out and have their own identity in this modern, competitive world. A solid, well-established identity is the foundation of all marketing campaigns and will ensure prospective customers can easily recognize you. A logo is an integral aspect of this identity, which is why it is important to ensure you have a…
DetailsAppearances play an important part while building your business. Market studies reveal that 93% of customers place factors like visual appearance and color above other aspects while shopping. Adding visuals that are familiar to your target audience is an important part of building your business. How and Why Colors Matter This is why…
DetailsIt is often hard for companies to recover from a bad or damaged reputation. The first steps that you take during the crisis are most crucial and can make a huge difference in the recovering process. To ensure that your brand never faces this kind of crisis, we at Brand Maximum have compiled a…
DetailsBranding is an important aspect of running a business because it helps companies establish a unique identity. Establishing this identity is essential if you want to stand out in a competitive market and stay ahead of the competition. However, branding must be well-planned and well executed. At Brand Maximum, we’ve noticed that with many brands,…
DetailsWhen it comes to discussions related to marketing, advertising and branding, there is always a debate about what the difference between a logo and a brand is. There are times when you notice that a company has a very stunning and impressive logo, however, they don’t have much of a brand image in the market.…
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