Logo basics explained

A logo serves as your company’s silent brand ambassador. It should be easy to recognize and difficult to forget. If consumers can associate your logo with what your brand represents, your logo has paid its dues. Every logo owner has an emotional attachment to their logo and wants it to be the greatest. While it…

Qualities of a leading brand

High AwarenessRegardless of advertising or other assistance, the consumer is aware of this brand. A high level of awareness reaches many generations and customer groups.Strong FinancialsIt is profitable and has extremely solid financials. It may either finance existing or new initiatives internally or secure relatively simple external financing.Price CommandIts price, whether high or low in…